Job Title: Character (Furry) Mascot

Department: Fan and Community Relations

Reporting: Fan Engagement Manager

Location: Various Locations

Closing Date: 15 July 2025

Brentford FC is a bit different to other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.

We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.

We play in a brand-new stadium, 15 minutes from Heathrow in vibrant west London.

We will never forget where we have come from, but we are excited about the future that lies ahead.

Come join us.

Inclusion Statement

Brentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability, we welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities. Should you require any workplace accommodations (also known as ‘reasonable adjustments), you will have the opportunity to let us know at the appropriate points in the hiring process.

Safeguarding Statement

Brentford FC is committed to equality, the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the Club, safeguarding is everyone’s responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the Club’s commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team. We remind those barred from regulated activity that it is an offence to apply for such positions.

Please note that where appropriate for the role, you will be required to complete additional background checks such as Disclosure and Barring Service (DBS) checks and police checks for any time you have lived or worked outside of the UK in the last 10 years. You can find out more about this at https://www.gov.uk/dbs-check-applicant-criminal-record

Please also note that a CV application will not be sufficient. Applications will not be considered where the application form has not been completed in full.

If the role you are applying for involves regulated activity and you have been shortlisted for a first stage interview, you will be asked to fill out a Declaration of Offences Form.

The Role of the Character (Furry) Mascot

The Character (Furry) Mascot is a key ambassador for the club and represents fun, fair play and inclusivity. The role of the mascot is to enhance the fans’ enjoyment of the matchday before and during games. The character mascot will wear a designated costume, interact with fans, and be a positive role model for the team and its fans. The mascot will be expected to attend an induction and regular club safeguarding training and be familiar with thew club’s safeguarding policies for both children and adults at risk. This role will also involve some other days during the week and some weekends attending various community events and activities local to Brentford where required.

Main Accountabilities

• Represent Brentford FC: the mascot will act as a face of the club, promoting the team and its values
• Entertain fans: the mascot will engage fans, with such activities as dancing, running, and posing for photos.
• Interact with fans: the mascot will interact with fans, especially children, providing a memorable matchday experience.
• Attend matches: the mascot would work as part of a team to cover home matches and some away matches, as required.
• Community engagement: the mascot would be required to attend a varied mix of local community events that support the club’s work locally.
• Maintain positive Behaviour: the mascot would be expected to be a positive and enthusiastic role model for fans, especially children.
• Follow instructions: the mascot will follow the instructions of the Fan Relations team and other staff members to ensure safety and inclusivity at all times.
• Attend briefings: the mascot will attend pre-match and post-match briefings as required.
• Safeguarding: the mascot will ensure that any concerns you observe, or are raised with you in your role, are shared with the Safeguarding Team through appropriate channels.

General Club Accountabilities

• To ensure compliance with all relevant Club policies, including safeguarding, health and safety policies and with specific reference to the data regulations (GDPR and PECR)
• To ensure compliance with the Club’s Code of Conduct
• To ensure compliance with all relevant legal, regulatory, ethical and social requirements
• To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC
• To keep confidential any information gained regarding the Club and its personnel
• To maintain a flexible approach to work at all times
• To ensure compliance with all Matchday Safeguarding processes 
• To ensure compliance with the Club’s Safeguarding Policy and processes
• To promote and support positive mental health and wellbeing throughout the Club both on and off the field
• To promote equity, diversity and inclusion at the Club, in line with our EDI strategy

Person Specification - Essential Characteristics

• Physical stamina: the job requires the ability to move quickly and maintain a high energy level.
• Good communication skills: the mascot needs to be able to interact with fans and communicate effectively, albeit non-verbally.
• Enthusiasm and positive attitude: the mascot needs to be enthusiastic, positive, and friendly.
• Flexibility: ability to work flexible hours is essential in this role, both on matchdays and non-matchdays.
• Experience as a mascot (preferred): experience in a mascot role would be helpful.

Person Specification – Desirable Characteristics

Previous dance, theatre or teaching background.