Job Title: Venue Optimisation Executive

Department: Commercial

Reporting: Venue Optimisation Manager

Location: Vantage, Great West Road, London

Closing Date: 22 April 2025

Brentford FC is a bit different to other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.

We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.

We play in a brand-new stadium, 15 minutes from Heathrow in vibrant west London.

We will never forget where we have come from, but we are excited about the future that lies ahead.

Come join us.

Inclusion Statement

Brentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability, we welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities. Should you require any workplace accommodations (also known as ‘reasonable adjustments), you will have the opportunity to let us know at the appropriate points in the hiring process.

Safeguarding Statement

Brentford FC is committed to equality, the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the Club, safeguarding is everyone’s responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the Club’s commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team. We remind those barred from regulated activity that it is an offence to apply for such positions.

Please note that where appropriate for the role, you will be required to complete additional background checks such as Disclosure and Barring Service (DBS) checks and police checks for any time you have lived or worked outside of the UK in the last 10 years. You can find out more about this at https://www.gov.uk/dbs-check-applicant-criminal-record

Please also note that a CV application will not be sufficient. Applications will not be considered where the application form has not been completed in full.

If the role you are applying for involves regulated activity and you have been shortlisted for a first stage interview, you will be asked to fill out a Declaration of Offences Form.

The Role of the Venue Optimisation Executive

The Venue Optimisation Executive will be jointly responsible for delivering stadium venue optimisation primarily across our ticketing function, to include sales and retention across season tickets, memberships, match tickets and group tickets. Other Venue Optimisation campaigns can include, but not limited to, retail promotions and other stadium events or hire opportunities.

The role will be a blend of face to face, telephone and email engagement with our wide fan base, with the emphasis on delivering industry-leading customer service

Main Accountabilities

• To ensure that any concerns you observe, or are raised with you in your role, are shared with the Safeguarding Team through appropriate channels.
• Deliver and support the Venue Optimisation Manager and Head of Venue Optimisation with a go-to-market sales strategy for the venue optimisation team and deliver on KPI’s as directed
• Ensure industry-leading service is achieved at the stadium box office
• Maintain complete knowledge of product offering to maximise sales and capture new opportunities
• Develop comprehensive understanding of the ticketing system and its capabilities to maximise opportunities for innovation
• Show initiative and solve problems efficiently and effectively
• Maintain and update club CRM system
• Daily updates and reporting to Venue Optimisation Manager/Team Leader

General Club Accountabilities

• To ensure compliance with all relevant Club policies, including safeguarding, health and safety policies and with specific reference to the data regulations (GDPR and PECR)
• To ensure compliance with the Club’s Code of Conduct
• To ensure compliance with all relevant legal, regulatory, ethical and social requirements
• To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC
• To keep confidential any information gained regarding the Club and its personnel
• To maintain a flexible approach to work at all times
• To ensure compliance with all Matchday Safeguarding processes 
• To ensure compliance with the Club’s Safeguarding Policy and processes
• To promote and support positive mental health and wellbeing throughout the Club both on and off the field
• To promote equity, diversity and inclusion at the Club, in line with our EDI strategy

• Exposure to a similar role within an outbound sales environment
• Previous exposure of working within a B2C and B2B sales environment
• Exposure to a ticketing environment and with ticketing systems
• Ability to work proactively and collaboratively with others within the organisation to provide a high-quality ticketing and venue experience for fans and other ticket purchasers

Person Specification – Desirable Characteristics

• Previous exposure to different ticketing systems, Ticket Master system would be an advantage
• Desire for continuous personal improvement