Job Title: Insights Executive

Department: Insights & Strategy

Reporting: Insights Manager

Location: London

Closing Date: 30 June 2025

Brentford FC is a bit different to other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.

We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.

We play in a brand-new stadium, 15 minutes from Heathrow in vibrant west London.

We will never forget where we have come from, but we are excited about the future that lies ahead.

Come join us.

Inclusion Statement

Brentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability, we welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities. Should you require any workplace accommodations (also known as ‘reasonable adjustments), you will have the opportunity to let us know at the appropriate points in the hiring process.

Safeguarding Statement

Brentford FC is committed to equality, the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the Club, safeguarding is everyone’s responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the Club’s commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team. We remind those barred from regulated activity that it is an offence to apply for such positions.

Please note that where appropriate for the role, you will be required to complete additional background checks such as Disclosure and Barring Service (DBS) checks and police checks for any time you have lived or worked outside of the UK in the last 10 years. You can find out more about this at https://www.gov.uk/dbs-check-applicant-criminal-record

Please also note that a CV application will not be sufficient. Applications will not be considered where the application form has not been completed in full.

If the role you are applying for involves regulated activity and you have been shortlisted for a first stage interview, you will be asked to fill out a Declaration of Offences Form.

The Role of the Insights Executive

The Insights and Strategy (I&S) team supports every off-field department in the football club to make data-driven decisions. The team works across a broad range projects from partnerships, retail, and marketing, to analysing social media content, off-field matchday performance, fan engagement and broader business strategy.

The I&S team is looking for a new Insights Executive to join us in an exciting period of expansion. We are looking for someone who is naturally curious and eager to understand how and why fan behaviour changes. We will support your growth in the role, helping you think creatively to solve business challenges.

The core responsibility of this new role is to become the go-to for ticketing insights. The successful candidate will work with the Commercial and Marketing teams to use data to guide communication plans and impact on longer-term developments in the club’s ticketing strategy.

Secondly, this role has been created to help enhance the off-field team’s use of data. The Insights Executive will help analyse and report on key information sources to understand the impact of major business decisions and help improve fan experience.

Finally, there will be many opportunities to work across key insights projects across the business. Projects may include analysing fan surveys, tackling major research projects such as understand Brentford Season Ticket and Member behaviour, sustainability data analysis, and measuring marketing impact

Main Accountabilities

• Game-by-game reporting on ticketing sales and ticket exchange behaviour
• Data support for ticketing marketing and communications strategy, including revenue modelling and demonstrating marketing impact
• Audience analysis for major non-Premier League games
• Providing data showing the impact of ticketing decisions to external stakeholders
• Market research on ticketing and membership offerings in football
• Analysis of box office (ticket office) data to help improve customer service levels
• Building Looker and PowerBI dashboards to demonstrate business performance
• Ad-hoc support on major Insights projects, including but not limited to: survey analysis, membership behaviour reporting, marketing impact analysis and retail and social media performance
• Any other relevant tasks and duties as directed by your line manager

General Club Accountabilities

• To ensure compliance with all relevant Club policies, including safeguarding, health and safety policies and with specific reference to the data regulations (GDPR and PECR)
• To ensure compliance with the Club’s Code of Conduct
• To ensure compliance with all relevant legal, regulatory, ethical and social requirements
• To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC
• To keep confidential any information gained regarding the Club and its personnel
• To maintain a flexible approach to work at all times
• To ensure compliance with all Matchday Safeguarding processes 
• To ensure compliance with the Club’s Safeguarding Policy and processes
• To promote and support positive mental health and wellbeing throughout the Club both on and off the field
• To promote equity, diversity and inclusion at the Club, in line with our EDI strategy

Key Internal Relationships

• Commercial (in particular Venue Operations)
• Marketing Services
• Fan Engagement
• Business Operations

• Educated to a degree level in any subject or with relevant career experience
• The ability to create compelling stories and insights using a wide range of information and sources
• A background in desk research
• Excellent time management and organisational skills
• Strong attention to detail
• Excellent written skills (any context)
• A good understanding of Microsoft Excel (eg pivot tables) and a willingness to develop your data analysis skills further
• Good Microsoft PowerPoint skills
• An interest in the business of sport, not just an interest in football. Previous experience of working in sport is not necessary

Person Specification – Desirable Characteristics

• Use of more advanced data reporting (eg PowerBI, Looker Studio) or specialist ticketing platforms (eg Ticketmaster) desirable but not mandatory as there will be chances to learn on the job